1/5/2024 0 Comments Travel brochure template![]() ![]() When a brochure is well-designed, it encourages readers to take action. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. The most important thing to remember when designing your brochure is to keep it simple. You can use bold color schemes, attractive fonts, and striking images to catch the eye. When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. You want people to read the entire brochure and get more excited as they progress. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. ![]() The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The written content inside these pages should be descriptive, engaging, and action-oriented. ![]() This is also a great place to include customer testimonials and ratings. Inside the traveler catalog, include a list of products or services along with their price points. The more detailed information about your product or service can be found in the middle pages of the brochure. The cover image should compel people simply by looking at the picture. For example, if you’re a snorkeling company in a tropical location, don’t tell people that - show them. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. It could be argued that the cover image of your travel brochure is even more important than your company name and logo. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Your company’s name and logo should serve as the foundation for your brochure’s design. To ensure you cover all your bases, make sure you include the following travel flier features: The last thing you want is for potential customers to give up on your business because they can’t find the information they need. ![]() If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. When it comes to the layout, you can either choose to follow a layout template or create your own. How to Design a Travel Brochure: Template & Layout ![]()
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